Marketing Automation is a robust platform that helps a company to grow online. History says the former name of Marketing Cloud is the exact target and then renamed as Salesforce Marketing Cloud in October 2014. Salesforce Marketing Cloud is for scheduling, reporting, and tracking emails, mobile, social and online marketing. Automation and Journey builder works together as one powerful tool that helps the audience guide and complete their journey and get the new experience with the better option.
Who Is Aimed At Salesforce Marketing Cloud Email Specialist?
The Salesforce Marketing Cloud Email Specialist credential is geared toward individuals who want to demonstrate their expertise in email marketing best practices, message design, subscriber and data management, inbox delivery, email automation, and tracking and reporting metrics within the Marketing Cloud Email application.
Why Choose Salesforce Marketing Cloud Email Specialist?
Salesforce Marketing Cloud Email Specialist is one of the market leaders in the marketing cloud domain and other clouds like Adobe marketing cloud, IBM marketing cloud, and Oracle marketing cloud. Salesforce marketing cloud has a total market share of 24%, second only to Adobe marketing cloud.
Salesforce's Marketing Cloud is a product used for delivering relevant, personalized journeys to your target audiences across the proper channels and devices. The product aids marketers in providing the right messages at the right time to the right users throughout a campaign timeline, during the entirety of the relationship.
What Are Salesforce Marketing Cloud Email Specialist’s Benefits?
Among its significant benefits, Salesforce Marketing Cloud Email Specialist allows you to:
1. Understand Your Customer Better
With Salesforce Marketing Cloud Email Specialist, every interaction with your customer is personalized. MCES lets you connect data from various sources and devices to build profound, unified customer knowledge. The platform also allows you to capture and trigger first, second, and third-party data. Each customer journey becomes a lifelong experience with your brand.
2. Customize With Artificial Intelligence
Salesforce Marketing Cloud lets users combine data with the Einstein tool, such that interactions can be addressed through AI. Thus, the platform allows you to customize customer communications based on their interaction with your brand.
3. Create Interest Across Every Critical Customer Touchpoint
This Salesforce Marketing platform develops attention and awareness during the whole customer journey, providing better insights so you can help the customers in the best possible way. Marketing Cloud allows you to become a customer-driven company.
4. Perform Impact Analysis
SFMC allows users to achieve the metrics of customer journeys through various channels and devices with the benefit of AI and Google Analytics 360.
What Are the Key Elements of the Salesforce Marketing Cloud Email Specialist?
Salesforce Marketing Cloud Email Specialist consists of sophisticated tools and features that help discover and understand customers personally and market to them through email, social media, e-commerce, and mobile advertising. Marketing Cloud Email Specialist makes it possible to create tailor-made content for each customer and form and keep a one-to-one relationship with them.
Let us break down each of the elements within the Marketing Cloud.
1. Journey Builder
Journey Builder is the visual mapping solution of Marketing Cloud. Create personalized, multi-branched customer journeys through multiple channels at every stage of the life cycle.
2. Email Studio
Email studios allow marketers to strengthen customer relationships by delivering the right message at the right time through email campaigns.
3. Data Studio
This data-sharing tool lets you link up with other marketers and publishers to develop unique customer insights and grow revenue with data. The more you understand about a customer, the easier it is to create marketing campaigns that strike a chord.
4. Social Studio
This tool allows creating customized social media campaigns, transforming social media followers into potential customers. Increase social media marketing by listening, analyzing, and engaging with your social media audience.
5. Advertising Studio
Take a step towards digital advertising with an advertising studio, which allows managing the purchase, retargeting, and alignment campaigns. Use your CRM and marketing data to create personalized advertising constant with your marketing strategy.
6. Mobile Studio
Engage customers with marketing interactions through personalized SMS, push notifications, and group messaging. Mobile marketing is the best tool to deliver time-sensitive messages right to the device customers use the most.
7. Interaction Studio
A real-time employment tool to visualize, track, and handle customer experiences in real-time. It helps you deliver appropriate content at each stage of the customer journey.
8. Salesforce DMP
Salesforce DMP is a data management platform that allows marketers to gather contact information from Salesforce and external sources to create complete customer profiles. This helps build better customer engagement and better business results.
Summary
Please keep in mind that while there are many benefits to this system, selecting the right marketing automation system is unique to your business. A complete business evaluation should be done before selection. You can also discover exciting trails that expand upon topics like Marketing Cloud Email Specialist with Salesforce’s learning center, Trailhead.